Privacy Policy

Kevin de León for Mayor 2022 (“Campaign,” “we,” or “us”) is committed to protecting your privacy. Accordingly, this Privacy Policy explains how we collect, use, and disclose information about you when you access or use our websites, mobile sites, and mobile applications that link to this Privacy Policy (collectively, “the Site”). It does not apply to information we may collect offline, such as by phone or in person. This policy does not apply to information collected through any other website or to the practices of companies that we do not control.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy, and, in some cases, we may provide you with additional notice (such as adding a statement to our website homepage or sending you a notification). We encourage you to review the Privacy Policy whenever you access the Site or otherwise interact with us to stay informed about our information practices and the choices available to you to help protect your privacy. If you use the Site after we post any changes, you accept the privacy policy as modified.

Collection of your Personal Information

Information You Provide to Us

We collect information you provide directly to us. For example, we collect personal information when you sign up to receive updates, request information, fill out a form, sign a petition, sign up as a volunteer, sign up for an event, create an account, participate in a contest or promotion, make a donation or purchase, communicate with us via third party social media sites, request support, send us an email, or otherwise communicate with us. Personal information is information that can be directly associated with a specific person or entity. The types of information we may collect include your name, contact information (such as email address, postal address, phone number, usernames, social media handles), location, credit card and other payment information (which may be collected directly by a third-party processor), and any other contact or identifying information you choose to provide.  You are not required to provide information directly to us in order to view the Site. The information that we collect from you through this Site will vary depending upon how you use the Site and what information you choose to provide to us. You may make changes to the information you have provided by contacting us [email protected].

In addition, federal, state and local laws may require us to collect certain personal information from donors. For example, the City of Los Angeles and the State of California require us to collect (and disclose to them) the name, mailing address, occupation, and employer of all individuals whose donations to the Campaign exceed $100 per calendar year. 

Donations will be processed through ActBlue.com.  When you donate through ActBlue, you will need to provide your name, address, occupation and name of employer, credit card information, billing address, and confirm that we may legally accept your contribution based on the specific disclosures set forth on the ActBlue.com fundraising platform.  When donating through ActBlue, ActBlue will provide us with your name, address, occupation, employer, and any additional contact information that you use when donating, but not your credit card information. 

Automatically Collected Information

When you access or use our Site, we may automatically collect information about you, including: 

  • Log and Usage Information: We collect information related to your access to and use of the Site, including the type of browser you use, app version, access times and dates, pages viewed in the Site, your Internet Protocol (IP) address, and the page you visited before and after navigating to our Site.
    • We use IP addresses to analyze trends, administer the site, track web traffic, and gather broad demographic information for aggregate use. An IP address is a 32-bit number that identifies each sender or receiver of information and is sent in packets across the Internet.
  • Device Information: We collect information about the computer or mobile device you use to access our Site, including the hardware model, operating system and version, unique device identifiers, and mobile network information.
  • Transactional Information: If you make a donation or purchase, we may collect information about the transaction, such as donation amount, purchase price, product details, and date and location of the transaction.
  • Location Information: We may derive the approximate location of your device, such as from your IP address. 
  • Information Collected by Cookies and Similar Tracking Technologies: We (and our service providers) use different technologies to collect information, including cookies and web beacons. Cookies are small data files stored on your hard drive or in-device memory that help us improve our Site and your experience, see which areas and features of our Site are popular, and count visits. Web beacons (also known as “pixel tags” or “clear GIFs”) are electronic images that may be used in our Site or emails and help deliver cookies, count visits, understand campaign effectiveness, and determine whether an email has been opened an acted upon. These technologies are used to improve our email broadcasting program as well as our advertising and promotion programs. You may adjust your Internet browser to disable the use of cookies; however, some features of this Site may not be available without the use of cookies. For more information about cookies and how to disable them, see Your Choices below.

Information We Collect from Other Sources

We and our service providers may also obtain information about you from other sources (such as social networking sites, databases, online marketing firms, and ad targeting firms) and combine that with information we collect about you on our Site. For example if you create or log into your account through a social media site, we will have access to certain information from that site, such as your name, account information and friends lists, in accordance with the authorization procedures determined by such social media site. We may also use such information for list matching purposes. Other examples include demographic data, such as age range, gender, and interests; advertisement interaction and viewing data, such as ad click-through rates and information about how many times you viewed a particular ad; and unique identifiers, including mobile device identification numbers, that can identify the physical location of such devices in accordance with applicable law.

Use of Information

We may use the information we collect to:

  • Provide, maintain, support, and improve our Site;
  • Provide and deliver the information you request, process donations and transactions, and send you related information, including confirmations and receipts; 
  • Respond to your emails, comments, questions, and requests and otherwise contact you about your participation in the campaign and the use of the Site;
  • Communicate with you about the campaign, such as sending you information to keep you informed about various issues, events, activities, and volunteer opportunities, and provide news and information we think will be of interest to you (see Your Choices below for information about how to opt out of these communications at any time);
  • To solicit volunteers, donations, and support for the Campaign and for other candidates, issues, and organizations that we support and to connect you with other volunteers;
  • Contact you if Federal election laws require us to request additional information from you;
  • Remind you to vote and register to vote and assist you in finding your registration information, polling location, and campaign events near you;
  • Monitor and analyze trends, usage, and activities in connection with our Site;
  • Personalize the Site and provide advertisements, content, or features based on your preferences, interests, and browsing and online activities;
  • Facilitate contests, sweepstakes, and promotions and process and deliver entries and rewards; 
  • Detect, investigate, and prevent fraudulent transactions and other illegal activities and protect the rights and property of Campaign and others; and
  • Carry out any other purpose described to you at the time the information was collected.

Sharing of Information

Information about our donors and website visitors is one of our most important assets and therefore we keep it confidential. We may share selected information about you as follows or as otherwise described in this Privacy Policy:

  • With vendors, service providers, volunteers, and consultants who need access to such information to carry out work on our behalf;
  • With organizations, candidates, campaigns, groups, or causes that we believe have similar political viewpoints, principles, or objectives or share similar goals and with organizations that facilitate communications and information sharing among such groups;
  • To report required information to government agencies, including name, mailing address, occupation, and name of employers of individuals whose contributions exceed $100 in an election cycle (or other lower threshold if applicable);
  • In response to a request for information if we believe disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security, compliance or law enforcement requirements;
  • When we believe in good faith that we are lawfully authorized or required to do so or that doing so is reasonably necessary or appropriate to comply with the law or legal processes or respond to lawful requests, claims, or legal authorities, including responding to lawful subpoenas, warrants, or court orders;
  • If we believe your actions are inconsistent with the spirit or language of our user agreements or policies, or to protect the rights, property, and safety of the Campaign, its employees, volunteers, constituents, or others;
  • To protect our donors and supporters from fraudulent, abusive, or unlawful conduct; or if we reasonably believe that an emergency involving immediate danger of death or serious physical injury to any person requires the disclosure of communications or records
  • In connection with, or during negotiations of, any reorganization, formation of new committee or successor organization, asset sale or transfer, financing or lending transaction, or in any other situation where personal information may be disclosed or transferred as one of the assets of the Campaign; 
  • With your consent or at your direction. We also may be required to disclose personal information in order to carry out your requests when you use the site.  This may include sharing your personal information with our third-party vendors.  For example, we may share personal information with third parties as necessary to deliver you email updates.

We may also share aggregated or de-identified information that cannot reasonably be used by those third parties to identify you.

Collection and Use of Children’s Personal Information

We care about the safety and privacy of children online, and we comply with the Children’s Online Privacy Protection Act of 1998 (COPPA).  We do not knowingly collect personal information from children under the age of 13.  To respect the privacy of children and to comply with COPPA, children under the age of 13 should not provide any personal information on this site.  We urge parents to supervise their children while online.

Your Choices

Use of Cookies.  We use cookies to tailor your experience on our site according to the preferences you have specified.  When you visit the Site, your browser saves a tiny piece of information on your computer.  This information personalizes and improves your experience online.

You have the ability to accept or decline cookies.  Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. To delete or disable flash cookies please visit www.adobe.com/products/flashplayer/security for more information Please note that if you choose to decline or remove cookies, you may not be able to fully experience all the features of the Site.  

Promotional Communications.  If you no longer wish to receive emails from the Campaign, please click the unsubscribe link included in the footer of all of our emails.  If you opt out, we may still send you non-promotional emails, such as those about your use of our website.  

Updating Information.  You may update and correct certain information you provide to us by emailing us at [email protected].  If you wish to delete information we have collected from you, please email us at [email protected], but note that we may retain certain information as required by law or for legitimate campaign purposes.  We may also retain cached or archived copies of information about you for as long as necessary for our business purposes.

Mobile Push Notifications and Alerts.  With your consent, we may send promotional and non-promotional push notifications or alerts to your mobile device.  You can deactivate these messages at any time by changing the notification settings on your mobile device.

Messaging. You may opt out of receiving text messages, updates and newsletters by following the instructions in those emails or text messages. If you opt out, we may still send you other types of emails, such as those about your use of the site or any donations or transactions.

Message Board. Additionally, in the event that we offer a message board or any other interactive or social-type feature on a website administered directly by us, please be aware that these areas may allow you to publicly post, and share with other users, certain messages, content, or other information (e.g., stories, pictures, etc.). Although we may take certain precautions to protect those who use these areas of one of our websites, we encourage you to be wary of giving out any personal information in such public forums. The information you post can be collected and used by people you do not know. We cannot guarantee the privacy and safety of these areas and are therefore not responsible for any information you choose to post. Your use of these features is fully at your own risk.

Data Retention

We store the information we collect on you for as long as is necessary for the purpose(s) for which we originally collected it, or for other legitimate purposes.

How Do We Protect Your Information?

We employ a variety of physical, electronic, and procedural safeguards to guard your personal information from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction.  For example, we use commercially reasonable tools and techniques to protect against unauthorized access to our systems.  We restrict access to personal information about you to those employees and third-party vendors who need to know that information to provide services to you.  Further, we store the personal information we collect from you behind a secure firewall and place the transaction site on a secure server. 

Despite our adherence to these standards we cannot guarantee 100% protection from the sorts of activities broadly referred to as “hacking” whose consequence might be a loss of electronic privacy. If such a breach were to occur, we would move rapidly to repair the breach, prosecute the trespasser, and notify you of any violation of your privacy as required by applicable law.

We have no control over the security of other sites on the Internet you might visit, interact with, or from which you buy products or services. 

Links to Other Websites

We may provide links to third-party websites as a service to our visitors. For example, we may link to third-party sites to facilitate donations or purchases. Any personal information you provide on such linked pages is provided directly to that third party and is subject to that third party’s privacy policy and not this privacy policy. We encourage you to learn about their privacy and security practices and policies before providing them with personal information. We are not responsible for the content or information collection practices of those sites. 

Social Sharing Features

We may offer social sharing features and other integrated tools (such as the Facebook “Like” button), which let you share actions you take on our website with other media, and vice versa.  Your use of such features enables the sharing of information with your friends or the public, depending on your privacy settings for the relevant social media site.  For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.

Third-Party Advertising and Analytic Services

We may allow others to provide analytics services and serve advertisements on our behalf across the web and in mobile applications.  These entities may use cookies, web beacons, device identifiers and other technologies to collect information about your use of the site and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, and conversion information.  This information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our website and other websites, and better understand your online activity.

For example, we may use a tool called “Google Analytics” to collect information about use of this site.  Google Analytics collects information such as how often users visit this site, what pages they visit when they do so, and what other sites they used prior to coming to this site.  We may use the information we get from Google Analytics only to improve this site.  Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information.  We do not combine the information collected through the use of Google Analytics with personally identifiable information.  Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google.  Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy.  You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser.

For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit www.aboutads.info/choices. You can also change your browser settings to block cookies, although doing so may disable some features of our website.

Transfer of Information to the U.S. and European Union Citizens

This website and Kevin de León for Mayor 2022 are based in the United States, the website is directed to U.S. residents, and we process and store information in the U.S.  We do not knowingly collect personal information about individuals residing anywhere outside of the U.S. If you are located outside the U.S., we, and our service providers, may transfer your information to, or store or access to your information in, jurisdictions that may not provide equivalent levels of data protection as your home jurisdiction.

If you believe we have collected or processed personal information about any individuals residing in the European Union, please contact us at [email protected].

Your California Privacy Rights

How We Respond to Do Not Track Signals for California Residents.  California Business and Professions Code Section 22575(b) (as amended effective January 1, 2014) provides that California residents are entitled to know how we respond to “Do Not Track” browser settings.  We do not currently take actions to respond to Do Not Track signals because a uniform technological standard has not yet been developed.  We continue to review new technologies and may adopt a standard once one is created.

Categories of Personal Information Sold and Disclosed for a Business Purpose.  We have not sold your personal information in the 12 months preceding the Effective Date of this Policy.

We have not disclosed your personal information for a business purpose in the 12 months preceding the Effective Date of this Policy.

In the future, we may share your personal information with service providers as necessary to perform a campaign business purpose, including fundraising, publicity, sponsorships, ecommerce or other campaign related activities, and in a manner consistent with applicable law.  As a non-profit, we are not a “business” subject to the California Consumer Privacy Act (“CCPA”).

Contact Us

If you have any questions about this Privacy Policy, please contact us at [email protected]

Effective August 3, 2021